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Privacy Statement and Terms of Service

  1. Important information and who we are
  2. Purpose of this privacy policy
  3. Third-party links
  4. How is your personal data collected?
  5. Information we collect from you
  6. How do we use your personal data?
  7. Purpose for which we will use your personal data
  8. Promotional offers from us
  9. Third party marketing
  10. Opting out
  11. Change of purpose
  12. Disclosure of your information
  13. International transfers
  14. Data Security
  15. How long we store your personal data for
  16. Cookies
  17. Your rights
  18. Access to your information
  19. Correcting personal data
  20. Deleting personal data
  21. Objecting to processing
  22. Restriction of processing
  23. Transferring your personal data
  24. Unsubscribing from the Ooni Mailing list
  25. Unsubscribing from third party service provider marketing
  26. Withdrawing consent
  27. Review by an independent authority
  28. Changes to our privacy policy
  29. Contact us

Ooni respects your privacy and is committed to protecting your personal data. This privacy policy informs you as to how we look after your personal data when you visit our website or purchase goods from us. It will also tell you about your privacy rights and how the law protects you.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Important information and who we are

We are Ooni Limited. We are a company incorporated and registered in England. Our company number is 08316049. Our registered address is 105 Hopewell Business Centre Unit 20, Hopewell Drive, Chatham, Kent, ME5 7DX. We are registered with the Information Commissioner's Office (ICO); our registration number is ZA241698.

When we refer to “we”, “us” or ”our” in this policy, we are referring to Ooni Limited, our subsidiaries, affiliates and associates. We are the data ‘controller’ in relation to the personal data you provide to us, which means we determine the purposes and the way in which your personal data is, or will be, processed.

Purpose of this privacy policy

This privacy policy aims to give you information on how we collect and process your personal data so you can be confident that when you shop with us you know what your personal data is being used for and that it is being kept safe.

It is important that you read this privacy policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your personal data. This privacy policy supplements the other notices and is not intended to override them.

Third-party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or practices. When you leave one of our websites, we encourage you to read the privacy notice of every website you visit. 

How is your personal data collected?

We use a number of methods to collect personal data from and about you including through:

    • Direct interactions. When you give us your personal data by filling in forms or by corresponding with us in person, by email, by phone, by post or otherwise. This includes personal data you provide when you:
    • apply for or purchase our products or services
    • create an account with us
    • subscribe to our service or publications
    • request marketing communications be sent to you
    • enter a competition, promotion or survey; or
    • give us feedback or contact us.
    • Automated technologies or interactions. As you interact with our website, we may automatically collect technical data about your device, browsing activity and patterns. We collect this personal data by using cookies and other similar technologies. Please see our Cookie Policy for further information.
    • Third parties or publicly available sources. We may also receive personal data about you from various third parties and public sources. For example, analytics providers such as Google.

    Information we collect from you  

    We may use, store, transfer and process the following personal data we have collected from you:

      • Identity Data. Includes full name, email or similar identifier, as well as login history.
      • Account and Contact Data. When you purchase something from us, you can set up an account before you order or purchase as a guest. As part of this process, we collect your name, billing address, delivery address, phone number and email address.

      You may also create an account without a purchase and use this account to create a wishlist, or access and save recipes. When you do this we only collect your name, email address, and country but you can add your postal address and phone number at any time.

        • Social media account handle. When you interact with us on social media platforms (e.g. Facebook, Twitter, Instagram), we may process your social media account handle and any other personal data you share with us on the relevant platform.
        • Correspondence Data. If you contact us, we may keep a record of that correspondence. This may occasionally include special category personal information that you voluntarily give to us (including any data you share when communicating with our customer service team).
        • Marketing Data. If you consent to receiving updates about our brand, products and other changes we may use your name and email address to send you such updates by email.
        • Payment Data. If you are an existing customer, we will ask you if you would like us to store your payment card information to speed up the transaction process of future purchases.
        • Technical Data. When you browse our website, we may, with your consent, collect some technical information about your visit to our website, including, but not limited to, the IP address used to connect your computer to the internet, your browser type and version and your browser plug-in types and version.

        How do we use your personal data?

        We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

          • Where we need to perform the contract we are about to enter into or have entered into with you (i.e. when you purchase something from us).
          • Where we need to comply with a legal obligation.
          • Where we have your prior consent to use your personal data (for example, where you have consented to receiving marketing). 
          • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

          We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by Contacting us.

          Generally, we do not rely on consent as a legal basis for processing your personal data, although we will get your consent before sending direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time by contacting us or unsubscribing to marketing emails.

          Purpose for which we will use your personal data

          We have set out below a description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

          Please note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data. Please Contact us if you need details about the specific legal basis we are relying on to process your personal data where more than one basis has been set out in the table below.


          Type of data

          Lawful basis for processing

          To set up your account

          Account Data

          Legitimate interests

          To process your order

          Account Data

          Correspondence Data

          Payment Data

          Performance of a contract with you

          To store payment cards

          Payment Data


          To prevent fraudulent transactions

          Identity Data

          Payment Data

          Contact Data

          Legitimate interest

          To solve customer service issues

          Account data

          Correspondence Data

          Performance of a contract with you

          Consent where applicable

          To send you marketing emails

          Marketing Data


          To use cookies in accordance with our Cookie Policy (such as to personalise our website and improve user experience)

          Technical Data


          To interact with you on social media

          Social media account handle

          Legitimate interests (to improve customer interactions)

          To market using Custom Audiences* on digital platforms

          Marketing Data


          To undertake market research, using third party partners, such as Experian

          Account Data

          Legitimate interests (to improve our understanding of our customer base so we can improve our marketing and our products)

          To allow our third party service providers to contact you with suggestions and recommendations about services that may be of interest to you

          Marketing Data


          To allow our third party service providers, such as those providing online pizza courses, to contact you with information about the course and follow-up information.

          Identity Data

          Contact Data

          Performance of a contract with you


          *A Custom Audience is a type of audience made up of our existing customers' demographics and information, that we might use to target new audiences.

          Promotional offers from us

          We may use your Identity, Contact, Social Media, Marketing and Technical Data to form a view on what we think may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

          You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

          Third party marketing

          We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

          Opting out

          You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing messages sent to you or by contacting us at any time.

          Change of purpose

          We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

          If we need to use your personal data for an unrelated purpose, we will notify you by way of an update to this privacy notice, or other notice that we may send to you from time to time, explaining the legal basis which allows us to do so.

          Disclosure of your information

          We may have to share your personal information with the third parties for the purposes set out in the table above, in the following circumstances:

            • External third-party service providers acting as processors who provide the following services:
              • Web hosting;
              • Online pizza training courses;
              • Delivery and logistics;
              • Metrics and analytics; and
              • Payment transaction processing.
            • In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

            General information on Klarna you can find here.

              • Customer service and inventory management software platforms.

              (Please note this includes the international service providers listed below in International transfers.)

                • Professional advisers, including lawyers, auditors and insurers who provide consultancy, legal, insurance and accounting services.
                • We use a service provided by NoFraud to prevent fraudulent transactions. NoFraud’s End User Privacy Policy, which may be updated from time to time, is available here.
                • When you create an account with us we use the services of Auth0 to support account creation and authentication when you sign into our website, mobile app, or other digital platforms. Auth0’s Privacy Policy can be found here.
                • HM Revenue & Customs, regulators and other authorities acting as processors, controllers or joint controllers who require reporting of processing activities in certain circumstances. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
                • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
                • If Ooni Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

                We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

                International transfers

                Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

                  • The country has been deemed by the UK government to provide an adequate level of protection for personal data (known as an ‘adequacy decision’). A list of countries the UK currently has an adequacy decision in relation to is available here.
                  • If we use certain service providers based outside the UK, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. 

                  Many of our external third parties are based outside the UK, so their processing of your personal data will involve a transfer of your personal data outside the UK. The table below sets out details of key transfers to such third parties and the relevant safeguards. For further information and a complete list please Contact us

                  Service provider

                  Description of service



                  Web hosting

                  Adequacy decision 

                  Contract containing approved data protection clauses

                  Google analytics

                  User metrics and analytics

                  Contract containing approved data protection clauses


                  Customer service ticketing system

                  Adequacy decision

                  Contract containing approved data protection clauses


                  Payment and accounting

                  Contract containing approved data protection clauses


                  Fraud prevention and chargeback services

                  Contract containing approved data protection clauses

                  Associazione Verace Pizza Napoletana

                  Pizza training course information and follow-up information

                  Adequacy decision 


                  Customer account creation and login authentication

                  Adequacy decision


                  Please Contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

                  Data Security

                  To protect your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed, we have put in place appropriate security measures, in accordance with industry best practice. In addition, we limit access to your personal data to only those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

                  All information you provide to us is stored on secure servers. Any payment transactions are encrypted and we only use trusted third parties with whom we have legally binding contracts in place. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

                  Unfortunately, no method of transmission of information via the internet is completely secure. However, we follow all PCI-DSS requirements and implement additional generally accepted industry standards so that we can do our best to protect your personal data.

                  How long we store your personal data for

                  We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

                  To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

                  In some circumstances you can ask us to delete your data sooner: see Deleting personal data below for further information.

                  Where we anonymise your personal data (i.e. so that it can no longer be associated with you) for further research or statistical purposes, then we may use this information indefinitely without further notice to you.


                  A cookie is a text file containing a small amount of information that is sent to your browser when you visit a website.  The cookie is then sent back to the originating website on each subsequent visit, or to another website that recognises it. Cookies are an extremely useful technology and do lots of different jobs.

                  Most web browsers allow some control of most cookies through the browser settings.

                  For more detailed information about the cookies we use, please see our Cookie Policy.

                  Your rights

                  Under data protection laws you have a number of rights in relation to your personal data. Please click on the links below to find out more about these rights:

                    If you wish to exercise any of the rights set out above, please Contact us. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

                    We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

                    We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

                    Access to your information

                    You have the right to ask for a copy of the information which we hold about you (commonly known as a ‘data subject access request’).

                    This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

                    Correcting personal data

                    You have the right to request that we correct personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold corrected, though we may need to verify the accuracy of the new data that you provide to us.

                    Deleting personal data

                    You may ask us to delete or remove personal data where there is no good reason for us continuing to process it. This is more commonly known as the ‘right to be forgotten’. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law.

                    Please note, however, that we may not always be able to comply with your request to delete or remove personal data for specific legal reasons which we will advise you of, if applicable, at the time of your request.

                    Objecting to processing

                    You have the right to stop us processing your personal data for direct marketing purposes. We will always inform you if we intend to use your personal data for such purposes, or if we intend to disclose your information to any third party for such purposes. You can usually exercise your right to prevent such marketing by checking/unchecking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at Contact us.

                    You may also object to us processing your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

                    Restriction of processing

                    This enables you to ask us to suspend the processing of your personal data in the following scenarios:

                      • if you want us to establish the data's accuracy;
                      • where our use of the data is unlawful but you do not want us to erase it;
                      • where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
                      • you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

                      Transferring your personal data

                      In certain circumstances, you may request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.

                      Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

                      Unsubscribing from the Ooni Mailing list

                      If you'd like to unsubscribe from the Ooni mailing list, click the 'unsubscribe' link at the bottom of all Ooni emails, or email

                      Unsubscribing from third party service provider marketing 

                      If you have provided consent to receive marketing communications from our third party service providers, such as online pizza course providers, please click the ‘unsubscribe’ link at the bottom of those emails, or contact the third party service provider directly. 

                      Where we are relying on consent to process your personal data you can withdraw your consent at any time. Please note that this will not affect the lawfulness of any processing carried out before you withdraw your consent. You can also exercise the right at any time by contacting us at Contact us.

                      Review by an independent authority

                      You will always have the right to lodge a complaint with a supervisory body. The relevant authority in the UK is the Information Commissioner’s Office. If you do have a complaint, we would appreciate the chance to deal with your concerns before you approach the ICO, so please do Contact us in the first instance if possible.

                      Changes to our privacy policy

                      This version was last updated on 11/10/2022.

                      Historic version of this policy can be obtained by Contacting us.

                      It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

                      Contact us  

                      Questions, comments and requests regarding this policy are welcomed and should be sent to us at

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